“Kapuso ng Kalikasan” (KNK) is GMA Network’s advocacy platform for the environment. It covers all company activities, events, and practices that promote environmental awareness and conservation.
The Network conducts periodic Clean Energy and Clean Air Forum that provides company drivers with value training on vehicle maintenance and the use of alternative fuels to achieve clean air. On its intranet (internal website), employees are always reminded of initiatives they can undertake to conserve electricity and water, and other green practices.
GMA partners with equally credible institutions for its environment conservation projects. For instance, the Network has partnered with Haribon Foundation for its “Road to 2020,” which included tree-planting activities in the watersheds of Tanay, Iloilo, Cebu, and Pangasinan. “Road to 2020” is aimed at restoring one million hectares of rainforests using native tree species by 2020. To help this project, GMA initiated an “Adopt a Seedling” campaign among its employees.
Under KNK, the Network also partners with the Department of Energy (DOE) to support the National Energy Efficiency and Conservation Program (NEECP), the Department of Environment and Natural Resources (DENR), and the World Wide Fund for Nature for Earth Day.
In November 2011, around 50 employee volunteers from GMA Network’s volunteering program GMA G.I.V.E.S. (Guide Interact Volunteer Educate Serve) participated in a tree planting activity in General Trias, Cavite.
On-air, the Network keeps a lineup of programming that upholds environmental conservation. In 2007, GMA News and Public Affairs (N&PA) signed on the first weekly late night television program devoted to wildlife and environment conservation dubbed, “Born to be Wild,” the first of its kind in Philippine television.
The Network’s News & Public Affairs also produced special environmental documentaries, namely, a) Signos: Banta ng Nagbabagong Klima, which provided a comprehensive view of climate change; b) Sisid, a documentary that highlighted the state of Philippine coastal and underwater environment and how vital it is to protect the seas; and c/ Planet Philippines (winner of Bronze World Medal in the 2009 New York Festivals), which showcased the Philippines’ rich biodiversity and the looming dangers that these irreplaceable treasures are exposed to due to man’s negligent actions.
During the Earth Day celebration, GMA produced a special entitled “One Earth, One Journey,” that showed the essence of the Earth Day celebration through music merged with visual art display that highlighted the importance of preserving Mother Earth.
N&PA also aired the special “Oras Na,” which presented significant visual evidence to suggest that time may, indeed be running out for the resources that provide man’s most basic needs.
These special programs educate the viewers on environmental issues and encourage them to do their share in mitigating the impact of climate change and adapting to it.
GMA Network also uses other platforms – online and radio – to extend the discussion on environmental issues. More than just a commercial enterprise, the Network does its share in promoting the conservation of the environment, spearheading initiatives that will hopefully make viewers take green practices as a way of life.
KNK also covers GMA Network’s best green practices integrated within its business operations.
GMA Network’s energy conservation efforts have already resulted in PhP1 million savings in electricity consumption. Among the Network’s specific efforts in r elation to energy conservation are the following.
GMA’s newly constructed GMA Network Studios, equipped with the most technologically advanced broadcast equipment in the country, has a Sewage Treatment Plant (STP) that produces an average of 50 cubic meters per day of treated water for reuse. Among the Network’s efforts for water conservation are:
Among the Network’s efforts to help manage waste include proper waste segregation and the selling of scrap and other reusable waste to generate funds. Employees are also encouraged to reduce, recycle, and reuse of ice materials and supplies.